Cora, a odern women's wellness brand whose products includes natural and organic tampons, pad, and other personal care items, has expanded their innovative portfolio to include pads and liners for light bladder leaks made with organic cotton, patent-pending absorption technology and sleek design. Cora's new product line for bladder leaks disrupts the antiquated yet massive $2.3 billion incontinence market1 that has historically offered no health-conscious solutions and has exclusively focused on targeting seniors.
Consistent with its brand standards, Cora's pads and liners for light bladder leaks are made with organic cotton and are free of the most egregious chemicals and toxins found in conventional incontinence products. Cora marries health-conscious materials, performance-focused engineering, and human-centered design to address the needs and desires of the modern woman.
For decades, the feminine care industry has marketed incontinence and light bladder leakage to seniors when, in fact, it heavily impacts women in their thirties and forties. The focus on age as a determining factor in bladder performance has, consequently, created a feeling of embarrassment around an issue that's incredibly common for a younger population. Cora is working to break this pattern by speaking directly to younger women and shedding light on the topic.