The last few years have seen a boom in new organic cotton-based feminine hygiene products. While bigger names in the natural space like Seventh Generation, Natracare and Organyc have been offering organic cotton-based pads, liners and tampons for years—even decades—new, smaller startups like Cora, Rael and Sustain Natural are shaking things up in the market, while big names like Edgewell’s o.b. and P&G have recently entered the organic space.