For nearly 70 years, o.b. offered applicator-free tampons, which meant one less applicator to a landfill or the ocean, making the brand environmentally conscious before the ecofriendly trend. With o.b. organic, the brand is offering another great choice for women who don't want to sacrifice protection for sustainability. All o.b. organic tampons are free from chlorine, dyes, pesticides, fragrances, and BPA, giving women only what they need and nothing they don't.
To promote the launch of the new o.b. organic tampons, o.b. is rolling out its largest creative digital advertising campaign in years. Playing off the brand's name and heritage as the original progressive choice in feminine care, the Original Badass campaign celebrates the brand's badass reputation. Original Badass aims to refresh the brand that already has high consumer awareness and modernize it to reach a consumer who doesn't accept things at face value and refuses to accept someone else's standards. As part of the campaign, o.b. acknowledges that no applicator is the best applicator—dubbing a woman's finger the Original Badass applicator. But, for those who need a hand, o.b. organic's plant-based applicator is second best. The campaign launches today and runs through the end of the year.