In conjunction with World Menopause Day on October 18, the hygiene and health company Essity is launching a new product area and the new product brand Issviva for women experiencing menopause – aimed at raising awareness and breaking the taboo surrounding this transition that impacts millions of women around the world.
Issviva is an innovative global e-commerce platform that provides knowledge, solutions and products for women during the various stages of menopause. Visitors can use forums to submit questions to experts and share experiences and lessons learned with others. There are also complete expert guides with articles and material aimed at teaching about and preparing for the transition, as well as products and services that help women by alleviating symptoms that normally appear during the different stages of the menopause.
Issviva's product range comprises vitamins, minerals, supplements and intimate hygiene products that complement Essity's current brands in incontinence and feminine care.
Issviva is currently available in the Brazilian market at issviva.com/br and the U.K. market at issviva.co.uk. Issviva will be launched in additional markets in the near future.
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